Blue Ivy Makes a Cute Cameo in Beyoncé's Activewear Campaign

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Rumors have been swirling all month about the release date of Beyoncé's sixth studio album, and on Thursday, the superstar gave fans a taste of what could be to come - in the form of her new fashion line, Ivy Park. The activewear collection will hit stores and online worldwide on April 14, and Bey, who makes a stunning appearance on Elle's May cover, dropped an inspiring video to help launch her new endeavor. And because no Beyoncé video would be complete without a cameo from her 4-year-old daughter Blue Ivy, the little one is featured in between scenes of her mom running on the treadmill, dancing in a studio, and swimming laps. If you blink, you might miss the sweet moment when Beyoncé carries Blue - clad in Ivy Park gear - on her back through a park. See even more precious pictures of Blue right here, then check out their latest family outing at the White House.


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Some say he’s half man half fish, others say he’s more of a seventy/thirty split. Either way he’s a fishy bastard.

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